Ning.com Update

My group has decided to create a Ning Network dedicated to creating awareness of animal abuse. We are already well into the project and everything is going very well. Our forum has four topics. Our blog had three the last time I checked. Our welcome note, mission statement, and site design are all congruent.

Along with a general cause (animal abuse), our group has succeeded in choosing a specific tone for our network. There are many, many organizations that exist to oppose the mistreatment of animals. We discussed this as a group and came to the agreement that we are most used to seeing aggressive statements and communications from these organizations that do more to invoke fear and disturbance than awareness. In order to differentiate ourselves and get our message across in our own way, we have taken on a more lighthearted approach. The songs, videos, and design of our network are all focused on how much fun and joy pets can bring to us, rather than the hurt and pain that occurs when they are abused.